Amazon and Microsoft unite to rival Google with the world's largest app store
Huawei has recently announced a smartphone considered by many to be the most technically innovative Mate 30 pro as the only downside is that it lacks Google services that allow access to key applications such as Google Play, Gmail, Google Maps and YouTube, as well as access to hundreds of thousands Other popular apps that can only be downloaded from this store.
Google's dominance of the Android mobile app market has been a constant concern for countries and smartphone manufacturers, although there are many third-party app stores. However, they are not attractive to users due to the weakness of their cloud services and they need the support of some digital giants and related services in order to provide a thriving independent store that any user can install on their device.
As such, Amazon AppStore may be a good alternative despite its low content, as software application developers do not currently consider it a high opportunity for monetization due to Google's dominance in its Android system. But in the case of Amazon's partnership with Microsoft, the world's most powerful developer, all the conditions needed for a mobile application development revolution to challenge Google and Apple can be reunited.
Microsoft has evolved a lot to become an independent giant to develop software and cloud services, providing dozens of compelling applications and services for Android and IOS, allowing it to create an excellent platform for devices and for both users and companies. However, Amazon has a problem when promoting its apps and services on Google and Apple app stores and it is difficult to buy premium content through its apps so you should access Amazon's official website or use one of its home products such as Kindle, Fire OS and Fire TV.
Amazon and Microsoft therefore have a strong and strong friendship and connect them to identity management services, allowing each user to purchase applications and use services such as email.
However, the challenges will be enormous for Amazon and Microsoft as they have to agree on what they will continue to compete against and agree on who will develop the applications and services to which they will contribute. Therefore, the future of collaboration between Amazon and Microsoft depends on the future of mobile applications, a market that continues to advance and will not end with our use of it in our daily lives.